Recent Posts by Rocco Baldassarre

Rocco is an entrepreneur and digital marketer who knows paid search and paid social through and through. Google relied on Rocco’s expertise when developing its new Display Select platform and named him the Google Partner All-Star Winner for three consecutive years from 2014 to 2016. Bing valued Rocco’s input on how to improve its advertising platform so much that he was the youngest person, as well as the only marketer, to have ever been awarded the Most Valuable Professional Award by Microsoft. Furthermore, Facebook featured one of Rocco’s campaigns in a case study on its advertiser site. Rocco has been featured in the Huffington Post, New York Times, Search Engine Journal, SEMrush and Upwork's Annual Impact Report, among other publications. He also was named the fifth-most influential digital marketer in 2016 by onalytica.com. Rocco truly is one of the best in the world at managing paid campaigns.

Most of us are addicted to Facebook and don't want to leave the app once we're in it, thanks to its brilliant UX. This can pose an issue for advertisers who are trying to collect leads.

Thankfully, Facebook created "lead ads" to solve that problem! Lead ads allow advertisers to collect information from prospects within the Facebook platform, instead of sending them to a landing page. If well executed, lead ads are a cost-effective and ROI-focused strategy to generate more potential leads.

We test Facebook lead ads on a regular basis, and here are 10 findings that, on average, measurably improve results.