You may have recently received emails from Google Analytics alerting you to the upcoming release of Google Analytics 4. And if you missed those, we’re here to help you understand what GA4 is and what you need to know about it.

Here to answer your pressing questions about GA4 are Keyon Hedayati, our resident Google Analytics expert, who formerly worked at Google on the Google Analytics team and brings more than 12 years of Google Analytics experience to Neon Ambition, and Rocco Baldassarre, our head of paid search and paid social. So let’s get to it.

Increased SEO and Content Create Success in an Ultra Competitive Field 

A fresh SEO strategy helped an Austin law firm boost organic rankings on Google, leading to a surge in traffic, leads and new cases.

FVF Law is a values driven personal injury law firm in Austin, TX. Their involvement in the Austin community, compassion for people who are harmed in accidents, and commitment to providing transparent and honest legal representation sets them apart from the highly competitive personal injury law field. 

The lawyers at FVF Law needed help crafting a SEO strategy that would bring their message to the right audience. They wanted to ensure that their unique voice and vision came through clearly. After growing frustrated with previous agencies, FVF Law hired Neon Ambition to increase their online presence and help their content rank higher on Google. 

When you’re looking for a new computer or air conditioning repair service, is your first impulse to call up a salesperson to ask questions? Probably not. With the internet providing website upon website of peer reviews, informational articles and recommendations, salespeople no longer bear the onus of educating potential buyers.

Did you know you can actually rank better than #1? For certain queries, Google will show a “featured snippet” above the search results.

What’s a featured snippet?

A featured snippet is a section extracted from your web page enhanced to draw user attention on the Google results page. When Google recognizes that a query asks a question, it displays a top result as the featured snippet in the search results.

Featured snippets are not part of the traditional knowledge graph — they are a special way of displaying the information from a single site. The site that earns a featured snippet, based on Google’s assessment that it is the best answer for a question, whether explicit or implicit, gets to rank in “position 0” and have its content and URL displayed above the rest of the traditional organic search results.

What types of featured snippets are available?

There are a few different types, including:

• Paragraph
• List
• Table
• Chart or graph
• Image

The webpage’s title and URL can also be a featured snippet. The type of snippet that appears often depends on the nature of the question asked and the nature of the answer.

Google has a new site testing tool that shows page speed in a different light.

New research from Google has shown that up to 50% of users can leave a site in the time it takes the home page to load. 

To drive this point home, Google has created a new mobile testing tool to give you an estimate of the number of users your website may be losing while the page loads.

They also give a benchmark of your site tested against other sites in your industry (though "industries" are very broadly defined). 

This tool is Google's way of reiterating how important it is to improve page speed. This affects SEO of course, but the primary concern should be overall usability and conversion rates. If users are bouncing from your website, they may be bouncing from your paid marketing efforts, causing you to waste money, lose leads and, more importantly, lose sales. 

As more and more online traffic shifts to mobile, Google is going to increasingly emphasize speed. All web developers and SEOs are going to have to become experts at making sites run faster. 

Blogging is great for SEO as well as for conversion optimization. Not only does it help get fresh content onto your website which Google loves, it also is an opportunity to share with your visitors what makes your business qualified or a bit of your personality or company culture. Yet so few companies take twenty to thirty minutes a week to blog. The main feedback (read excuse) I hear from clients is that they don't know what to write about. It's true, deciding what to blog every week can be a bit of a headache. With so many business owners falling ill to writers block, I have decided to try to provide a cure with this week’s treatment of 100 blog post ideas any business can take advantage of.

The World Wide Web, or www, as it's commonly referred to, consists of more than 60 trillion web pages and files interlinked together by a complex set of hyperlinks. Search engines help us navigate through this tremendous amount of data to find the most relevant information regarding what we were searching for in a matter of seconds. Search engines are a regular part of daily life for almost everyone but few take the time to understand how they work. If you're here reading this I assume you want to know so although the actions and computing power required to perform the billions of searches Google, Yahoo! and Bing do everyday is very complex, how they do this can be summarized in 3 simple steps.

Being an Austin SEO Company it's hard to go a few days without meeting someone who's working on a new app or works for a company whose sole business is based on an Iphone and/or Android app. Even my banker told me he's going back to school to learn how to program apps. Coming up with an idea for an app that appeals to the masses is difficult and building it to be slick and easy to use even more so. But the number one challenge app developers I meet tell me they are facing is getting their app found in the Apple App Store and/or Google Play store. They often come to me for SEO services but what they really need is App Search Optimization (ASO) and SEO.

Howdy Texas! We're glad to be here. Why are we here you ask? I've wanted to start my own business for the longest time and I finally found something I'm passionate and good enough at to take the plunge. Neon Ambition, (story behind the name), is the newest Austin SEO company but our experience and superior listening skills are why we are confident we'll succeed in a crowded marketplace.