You may have recently received emails from Google Analytics alerting you to the upcoming release of Google Analytics 4. And if you missed those, we’re here to help you understand what GA4 is and what you need to know about it.

Here to answer your pressing questions about GA4 are Keyon Hedayati, our resident Google Analytics expert, who formerly worked at Google on the Google Analytics team and brings more than 12 years of Google Analytics experience to Neon Ambition, and Rocco Baldassarre, our head of paid search and paid social. So let’s get to it.

Propel Your Legal Copywriting to the Next Level

You already know that effective copywriting is good for your firm’s business development, Google rankings, and overall publicity. But what is effective copywriting, anyway, and how do you engage in it for your law firm in a meaningful way?

In this guide, we’ll answer some of your burning questions about copywriting for law firms so that you can publish authentic copy that complies with the rules and regulations of your state bar and the American Bar Association’s ethical guidelines, especially when it comes to the rules on marketing and advertising.

No one needs an excuse to visit Vegas, but in our case, we have a great reason to head west: The National Association of Homebuilders International Builders’ Show. For six days, the Las Vegas Convention Center will be transformed into a showcase of the industry’s leading innovators, decision-makers and trailblazers — and Neon Ambition will be there to soak it all in.

After you’re done sampling all the entertainment Sin City has to offer, catch us at the conference for a little one-on-one time. Or grab a drink and chat with our founder, Jordan Slover, at The Official IBS House Party. We want to hear all about your latest projects, marketing goals and current strategies. We’ll even lend you a listening ear so you can discuss your challenges and pain points — and how you’re hoping to improve your current lead generation and branding campaigns. You might be surprised how much you can learn over one beer!

Here at Neon, we've been experiencing the age-old digital marketing agency dilemma: lively client rosters and plenty of work to do means your own marketing gets placed on the back burner.

Every day, we utilize marketing strategies and tactics that very few other agencies use, and we even reinvent the wheel sometimes! We thought we would start documenting these approaches so others can learn from our internal thought-leadership.

Each one of our team members is a "guru" in his or her own right, so you will be hearing from all of us at times. Read on to see the topics we'll cover and the people you'll hear from!

I recently had the good fortune to attend an event where one of my favorite entrepreneurs and fellow Indiana University alumni, Mark Cuban, was the guest speaker. The talk was put on by Entrepreneurs' Organization (EO) Austin and was titled "Rocking Entrepreneurship". I've followed Mark since I was a freshman at Indiana University where he is one of our most successful alumni and jumped at the chance to hear him speak. If you're not aware of how made his fortune, he and another Hoosier alumni started a company called AudioNet in order to be able to listen to IU basketball games outside Indiana. They later renamed the company Broadcast.com and sold it to Yahoo! for 6 Billion dollars. I only wish my love for IU Basketball could some day pay those kinds of dividends!

Being an Austin SEO Company it's hard to go a few days without meeting someone who's working on a new app or works for a company whose sole business is based on an Iphone and/or Android app. Even my banker told me he's going back to school to learn how to program apps. Coming up with an idea for an app that appeals to the masses is difficult and building it to be slick and easy to use even more so. But the number one challenge app developers I meet tell me they are facing is getting their app found in the Apple App Store and/or Google Play store. They often come to me for SEO services but what they really need is App Search Optimization (ASO) and SEO.

Howdy Texas! We're glad to be here. Why are we here you ask? I've wanted to start my own business for the longest time and I finally found something I'm passionate and good enough at to take the plunge. Neon Ambition, (story behind the name), is the newest Austin SEO company but our experience and superior listening skills are why we are confident we'll succeed in a crowded marketplace.